KEH

KEH

Transforming a 40 year old transactional company into a modern storytelling brand by bringing an existing narrative to the forefront.

Transforming a 40 year old transactional company into a modern storytelling brand by bringing an existing narrative to the forefront.

Client:

Client:

KEH

KEH

Project scope:

Project scope:

Brand strategy, Art Direction, Motion Design, Product Photography.

Brand strategy, Art Direction, Motion Design, Product Photography.

KEH, the pioneering camera re-commerce company, stands as the largest curated marketplace for used photo and video gear.

As they aimed to meet the rising demand from eco-conscious, younger consumers for unique secondhand items, they were looking for a brand refresh that emphasized their industry-leading grading, repair service, and unique character.

Our goal was to highlight their dedicated, cross-generational team of experts and the vast diversity of their inventory. We crafted a brand that resonates with human values, distinguishing KEH from the standard transactional tone of most camera stores.

KEH, the pioneering camera re-commerce company, stands as the largest curated marketplace for used photo and video gear.

As they aimed to meet the rising demand from eco-conscious, younger consumers for unique secondhand items, they were looking for a brand refresh that emphasized their industry-leading grading, repair service, and unique character.

Our goal was to highlight their dedicated, cross-generational team of experts and the vast diversity of their inventory. We crafted a brand that resonates with human values, distinguishing KEH from the standard transactional tone of most camera stores.

Embracing our ethos of 'doing more with less' by amplifying the core of KEH.

Embracing our ethos of 'doing more with less' by amplifying the core of KEH.

Our growth strategy leverages two critical existing assets: the extensive collection of rare cameras and the unparalleled expertise of their staff. Instead of directly selling these unique cameras, we use them to ignite curiosity. Concurrently, we utilize the staff's deep knowledge and expertise to educate beginners to mid-level photographers. These dual approaches lay the foundation for building communities centered around the brand, fostering engagement and growth.

1

1

Establish a baseline, identify values and behaviors, organize overarching brand Identity

Establish a baseline, identify values and behaviors, organize overarching brand Identity

View case study: KEH

Case study: KEH

2

2

Create a brand entry point centered around igniting passion for rare cameras - The Vault

Create a brand entry point centered around igniting passion for rare cameras - The Vault

View case study: The Vault

Case study: The Vault

3

3

Create a brand entry point for novice photographers through education - Camera Academy

Create a brand entry point for novice photographers through education - Camera Academy

View case study: Camera Academy

Case study: Camera Academy

4

4

Create a brand entry point for photographers seeking community - Camera Club

Create a brand entry point for photographers seeking community - Camera Club

View case study: Camera Club

Case study: Camera Club

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info@replicable.studio

© 2024 Replicable Inc.

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info@replicable.studio

© 2024 Replicable Inc.