Some of the most transformative inventions have emerged from mistakes or lessons learned from failure. That’s why our practice is rooted in a continuous journey of design experimentation, free from the constraints of client-based projects. We engage in these creative explorations and document and curate our ‘rejected’ designs. This internal initiative is more than just an exercise in creativity; it’s a deliberate strategy to cultivate a unique proposition for our clients. The potential for breakthrough ideas and design solutions lies in this unrestricted space.